AppSumo.

A software deals marketplace founded by Noah Kagan, connecting entrepreneurs and small businesses with offers from software providers.

A name. An offer. A business taking shape.

Explore the business

AN INDEPENDENT COMPANY PORTRAITBy Made of Ambition

OFFICIAL WEBSITE

Visit AppSumo

PEOPLE IN THIS STORY

Noah Kagan

EXPLORE THE FIELD

Digital Business / Technology

WHAT THE BUSINESS OFFERS

The work behind
the name.

Software deals
Limited-time offers and other deals presented through an online software catalogue.
Product discovery
Descriptions, demonstrations and customer reviews that help visitors compare listed tools.
Partner distribution
A channel through which participating software companies can reach potential users and collect feedback.

01 / THE BUSINESS IN FOCUS

A marketplace between two groups

AppSumo connects software providers with people choosing tools for their businesses. Founded by Noah Kagan in 2010, it developed around the idea that a deal could help a product acquire users while giving buyers a different route to software access.

02 / THE BUSINESS IN FOCUS

What an offer actually includes

The catalogue includes different pricing and access arrangements, including lifetime deals. The conditions belong to the individual offer. Listing a product does not make AppSumo its software developer, and the term lifetime should be read with the relevant provider and deal terms rather than as a blanket promise about every tool.

03 / THE BUSINESS IN FOCUS

Discovery and distribution together

For a buyer, the service organizes product discovery and purchasing. For a participating software company, it provides visibility and access to an audience. Reviews and product information sit between those two sides of the marketplace, helping the business do more than display a discount alone.

THE REFERENCE DESK