CLOAK.

A clothing brand co-founded by Markiplier and Jacksepticeye, offering casual apparel through themed collections and an online storefront.

A name. An offer. A business taking shape.

Explore the business

AN INDEPENDENT COMPANY PORTRAITBy Made of Ambition

OFFICIAL WEBSITE

Visit CLOAK

PEOPLE IN THIS STORY

Markiplier

EXPLORE THE FIELD

Consumer Brands / E-commerce / Media & Marketing

WHAT THE BUSINESS OFFERS

The work behind
the name.

Casual apparel
Clothing including T-shirts, hoodies and other everyday garments presented through the official store.
Themed collections
Coordinated releases with their own visual ideas, graphics and product combinations.
Accessories
Selected accessories that extend the brand identity beyond its core clothing range.

01 / THE BUSINESS IN FOCUS

A business announced by its creators

Markiplier and Jacksepticeye publicly introduced CLOAK in 2018. Their launch material described a clothing brand made with their audiences in mind. The venture has a separate name and storefront, distinguishing it from a creator's individual video channel.

02 / THE BUSINESS IN FOCUS

The garment is the product

CLOAK's official catalogue presents casual clothing through themed releases. Design, fit, production and delivery are the practical subjects behind that presentation. Creator recognition can help people discover a collection, while the customer is ultimately choosing a physical item to wear.

03 / THE BUSINESS IN FOCUS

A shared venture with its own identity

Both founders have careers beyond the brand. CLOAK connects their public identities with a consistent commercial offering, while maintaining a catalogue that can be encountered independently. This portrait treats the clothing business as its own subject, alongside the separate biographies of its creator founders.

THE REFERENCE DESK