Consumer Brands
Fenty Beauty.
A cosmetics brand founded by Rihanna, with makeup across complexion, lip and eye categories and a founding emphasis on a broad range of skin tones.
OFFICIAL WEBSITE
Visit Fenty BeautyPEOPLE IN THIS STORY
RihannaEXPLORE THE FIELD
Consumer Brands / E-commerce
WHAT THE BUSINESS OFFERS
The work behind
the name.
Complexion products
Foundation, concealer and other makeup products offered across a broad shade range.
Colour cosmetics
Lip, eye and other colour products within the Fenty Beauty catalogue.
Beauty retail and education
Online shopping, retailer availability and demonstrations that show how products are used.
01 / THE BUSINESS IN FOCUS
A product brief centred on representation
Fenty Beauty launched in 2017 with Rihanna as its founder. Its initial foundation range made skin-tone representation part of the actual product offering. The official brand account connects that decision with gaps Rihanna saw in the beauty industry.
02 / THE BUSINESS IN FOCUS
A catalogue beyond the first launch
The business expanded into other makeup categories while keeping complexion central to its identity. Product development, packaging and distribution support the catalogue, alongside the founder's visibility and the demonstrations published through the brand's channels.
03 / THE BUSINESS IN FOCUS
One brand within a wider Fenty world
The official site also introduces Fenty Skin, Fenty Hair and fragrance. These related identities broaden the beauty offering, while Savage X Fenty belongs to a different consumer category. This portrait focuses on Fenty Beauty's cosmetics business rather than combining every venture associated with Rihanna into one company.
THE REFERENCE DESK
Read the
underlying record.
Official sources accompany this portrait. Company descriptions record the business’s own account of its offering and development.
Sources reviewed .
- rihannanow.comRihanna: official biography or channel
- fentybeauty.comFenty Beauty: company story and offering
- fentybeauty.comFenty Beauty: official website
- en.wikipedia.orgRihanna: biographical background
Brand image: Fenty Beauty — image source.
Our editorial approachBEHIND THE BUSINESS