Misfits Boxing.

A crossover boxing promotion co-founded by KSI and partners, bringing entertainment personalities into live fight events and the MF & DAZN: X Series.

A name. An offer. A business taking shape.

Explore the business

AN INDEPENDENT COMPANY PORTRAITBy Made of Ambition

OFFICIAL WEBSITE

Visit Misfits Boxing

PEOPLE IN THIS STORY

KSI

EXPLORE THE FIELD

Media & Marketing / Consumer Brands

WHAT THE BUSINESS OFFERS

The work behind
the name.

Crossover fight nights
Boxing events featuring participants with established entertainment, creator or sporting audiences.
Series promotion
A recurring event identity supported by announcements, weigh-ins and promotional storytelling.
Audience and brand products
Official event-related media and branded merchandise available through the business's public channels.

01 / THE BUSINESS IN FOCUS

A series built for crossover audiences

Misfits Boxing's launch was announced by DAZN in 2022. KSI, Proper Loud and the Sauerland brothers were identified in the formation of the new promotional operation. The MF & DAZN: X Series gave crossover events a continuing identity rather than treating each fight as an unrelated creator appearance.

02 / THE BUSINESS IN FOCUS

Live sport with entertainment distribution

The proposition connects participants who already have audiences with the production and distribution of a boxing event. A fight night includes the contest itself and the material that introduces its participants. Broadcasting partnerships and experienced boxing operators are therefore central to the business model described in the launch announcement.

03 / THE BUSINESS IN FOCUS

The promotion and its public identity

Misfits maintains an identity around events and related brand activity. Its official website also connects visitors with merchandise. KSI is a co-founder and a recognizable part of its history, while the promotion has partners and operational responsibilities beyond his individual public career.

THE REFERENCE DESK