PRIME.

A beverage brand co-founded by Logan Paul and KSI, with hydration drinks, powdered hydration products and a separate energy-drink range.

A name. An offer. A business taking shape.

Explore the business

AN INDEPENDENT COMPANY PORTRAITBy Made of Ambition

OFFICIAL WEBSITE

Visit PRIME

PEOPLE IN THIS STORY

Logan Paul

EXPLORE THE FIELD

Consumer Brands / Media & Marketing

WHAT THE BUSINESS OFFERS

The work behind
the name.

Hydration drinks
Ready-to-drink beverages offered in a range of flavours and distributed through the brand's online and retail channels.
Hydration powders
Powdered drink products sold as an alternative format within the hydration range.
Energy drinks
A separate caffeinated beverage line, distinct from PRIME Hydration.

01 / THE BUSINESS IN FOCUS

A partnership with an existing audience

PRIME brought Logan Paul and KSI together as business partners after their earlier boxing rivalry. The brand identifies both men as founders and dates its first hydration product to 2022. Their public identities supplied a recognizable launch story; the company itself sells beverages.

02 / THE BUSINESS IN FOCUS

Several products under one name

The official catalogue separates hydration drinks, powdered hydration products and energy drinks. These are different product categories. In particular, the caffeinated energy range should not be treated as interchangeable with PRIME Hydration. The commercial proposition combines a consistent brand identity with multiple formats and flavours.

03 / THE BUSINESS IN FOCUS

From attention to availability

A consumer drink needs to be available where people buy it. PRIME's own account describes expanding through retailers and entering additional markets. The founders' media reach is one part of the brand's story; product development, packaging and distribution are the operating activities that make a beverage business possible.

THE REFERENCE DESK