Consumer Brands
Rare Beauty.
A cosmetics brand founded by Selena Gomez, offering makeup with an emphasis on individual expression and a stated commitment to supporting mental-health access.
OFFICIAL WEBSITE
Visit Rare BeautyPEOPLE IN THIS STORY
Selena GomezEXPLORE THE FIELD
Consumer Brands / E-commerce
WHAT THE BUSINESS OFFERS
The work behind
the name.
Colour and complexion makeup
Products across foundation, cheek, lip, eye and related makeup categories.
Tools and application resources
Accessories and demonstrations that help customers understand the product range.
Online and retail availability
Direct shopping and retailer channels through which customers discover and purchase the brand.
01 / THE BUSINESS IN FOCUS
A brand introduced by Selena Gomez
Rare Beauty launched in 2020 with Gomez as its founder. The official brand introduction challenges a narrow idea of perfection and presents makeup as a form of individual expression. That positioning accompanies a concrete cosmetics catalogue.
02 / THE BUSINESS IN FOCUS
The product range does the daily work
The offering spans complexion and colour products, including the Soft Pinch blush range. Demonstrations and application material connect customers with shades and formats, while retail and online channels make the products available beyond the founder's own media appearances.
03 / THE BUSINESS IN FOCUS
A commercial business with a stated contribution
Rare Beauty's official site states that one percent of annual sales goes to the Rare Impact Fund to support access to mental-health services in underserved communities. This is a defined company commitment alongside the cosmetics business, rather than a substitute for describing what the company sells.
THE REFERENCE DESK
Read the
underlying record.
Official sources accompany this portrait. Company descriptions record the business’s own account of its offering and development.
Sources reviewed .
- selenagomez.comSelena Gomez: official biography or channel
- rarebeauty.comRare Beauty: company story and offering
- rarebeauty.comRare Beauty: official website
- en.wikipedia.orgSelena Gomez: biographical background
Brand image: Rare Beauty — image source.
Our editorial approachBEHIND THE BUSINESS