Technology
Spotify.
The audio streaming company co-founded by Daniel Ek, connecting listeners, creators and a catalogue delivered through software.
OFFICIAL WEBSITE
Visit SpotifyPEOPLE IN THIS STORY
Daniel EkEXPLORE THE FIELD
Technology
WHAT THE BUSINESS OFFERS
The work behind
the name.
Music streaming
On-demand listening through the Spotify service.
Podcasts
Spoken audio distributed alongside music.
Creator tools
Tools and information for people publishing to the platform.
01 / THE BUSINESS IN FOCUS
Listening becomes a software service.
Spotify developed a model in which access to a large audio catalogue could be delivered through a connected application. Daniel Ek and Martin Lorentzon co-founded the company, giving the product a commercial foundation around licensed content and a listening experience.
Listeners encounter subscription and advertising-supported ways to use the service. Creators and rights holders encounter a different side of the same platform: distribution, audience discovery and the systems around recorded work. Ek’s biography follows the entrepreneurial decisions behind that development, while this portrait concerns the service connecting those groups.
THE REFERENCE DESK
Read the
underlying record.
Official sources accompany this portrait. Company descriptions record the business’s own account of its offering and development.
- spotify.comSpotify: official website
- newsroom.spotify.comSpotify: company information
Brand image: Spotify — image source.
Our editorial approachBEHIND THE BUSINESS