Sweat.

A digital fitness platform co-founded by Kayla Itsines, providing structured exercise programmes, workout demonstrations and a community through the Sweat app.

A name. An offer. A business taking shape.

Explore the business

AN INDEPENDENT COMPANY PORTRAITBy Made of Ambition

OFFICIAL WEBSITE

Visit Sweat

PEOPLE IN THIS STORY

Kayla Itsines

EXPLORE THE FIELD

Digital Business / Consumer Brands

WHAT THE BUSINESS OFFERS

The work behind
the name.

Training programmes
Structured programmes across multiple exercise styles and equipment settings.
Workout delivery
App-based demonstrations and guidance for following scheduled sessions.
Trainer and community content
Material from a roster of trainers, accompanied by the platform's community and editorial resources.

01 / THE BUSINESS IN FOCUS

A programme becomes a platform

Sweat launched in 2015 as Sweat with Kayla, according to its official history. It brought Kayla Itsines' existing training programme into an app and subsequently expanded beyond the original instructor and format.

02 / THE BUSINESS IN FOCUS

Different ways to use one service

The current catalogue includes several training styles and settings, including programmes for home and gym use. The operating product combines structured content with software that makes it available on a continuing basis. The customer is choosing a digital service rather than an in-person appointment with the founder.

03 / THE BUSINESS IN FOCUS

The founder within a wider roster

Sweat identifies Itsines as a co-founder and head trainer while presenting programmes from multiple instructors. That structure gives the platform a broader identity than a single personality. Its descriptions of support and community explain the intended experience, without establishing a guaranteed outcome for any participant.

THE REFERENCE DESK