The Honest Company.

A family and personal-care products company co-founded by Jessica Alba, with diapers, wipes and other everyday essentials sold online and through retailers.

A name. An offer. A business taking shape.

Explore the business

AN INDEPENDENT COMPANY PORTRAITBy Made of Ambition

OFFICIAL WEBSITE

Visit The Honest Company

PEOPLE IN THIS STORY

Jessica Alba

EXPLORE THE FIELD

Consumer Brands / E-commerce

WHAT THE BUSINESS OFFERS

The work behind
the name.

Baby essentials
Diapers, wipes and related products for recurring family use.
Personal care
Body, bath and other care products presented in the official catalogue.
Online and retail shopping
Direct purchasing and retail availability that bring the brand into everyday shopping routines.

01 / THE BUSINESS IN FOCUS

A launch built around family essentials

The Honest Company's 2012 launch announcement identified Jessica Alba, Christopher Gavigan, Brian Lee and Sean Kane as founders. It introduced an online subscription offering around family products. The brand subsequently developed beyond that initial delivery format.

02 / THE BUSINESS IN FOCUS

The operating work behind a stated purpose

Honest presents product standards and ingredient information as part of its identity. The practical business concerns developing, sourcing and distributing items people use repeatedly. Diapers, wipes and personal care give that purpose a tangible catalogue and an ongoing customer relationship.

03 / THE BUSINESS IN FOCUS

A company with a changing leadership structure

The business became publicly traded in 2021. In 2024, it announced Alba's departure from the chief creative officer position while retaining her as a director at that time. The founder's history remains part of the brand, alongside an organization whose management responsibilities continue to evolve.

THE REFERENCE DESK