Media & Marketing
The School of Hard Knocks.
An entrepreneurship media brand associated with James Dumoulin, publishing conversations with business owners about their experience and decisions.
OFFICIAL WEBSITE
Visit The School of Hard KnocksPEOPLE IN THIS STORY
James DumoulinEXPLORE THE FIELD
Media & Marketing
WHAT THE BUSINESS OFFERS
The work behind
the name.
Entrepreneur interviews
Conversations centred on business experience.
Video publishing
An archive of interviews and related business content.
Audience discovery
A recognizable format for encountering different entrepreneurs.
01 / THE BUSINESS IN FOCUS
Business experience becomes the programme.
The School of Hard Knocks uses interviews to bring entrepreneurial experience into an accessible media format. Questions about beginnings, choices and lessons give different guests a common editorial setting. The brand remains recognizable even as the business and person being discussed change.
James Dumoulin’s association with the project connects the presenter and the production identity. The shared name gives interviews with different business owners a consistent publishing identity. Interview statements identify what a guest reports; they are not independent verification of the guest’s wealth or operating results.
THE REFERENCE DESK
Read the
underlying record.
Official sources accompany this portrait. Company descriptions record the business’s own account of its offering and development.
- youtube.comThe School of Hard Knocks: official website
Brand image: The School of Hard Knocks — image source.
Our editorial approachBEHIND THE BUSINESS