Huda Beauty.

A cosmetics brand founded by makeup artist and creator Huda Kattan, with complexion, eye and lip products sold through its own store and retail partners.

A name. An offer. A business taking shape.

Explore the business

AN INDEPENDENT COMPANY PORTRAITBy Made of Ambition

OFFICIAL WEBSITE

Visit Huda Beauty

PEOPLE IN THIS STORY

Huda Kattan

EXPLORE THE FIELD

Consumer Brands / E-commerce / Media & Marketing

WHAT THE BUSINESS OFFERS

The work behind
the name.

Complexion makeup
Foundation, concealer, powder and related products within the official makeup catalogue.
Eye and lip products
Cosmetics across eye and lip categories, building on the brand's early association with lashes.
Beauty education
Product demonstrations and technique-led content connected with the founder's makeup-artistry background.

01 / THE BUSINESS IN FOCUS

A product business after a publishing beginning

The Huda Beauty name first developed through Kattan's beauty publishing before becoming a cosmetics line in 2013. False eyelashes were the initial product. The brand subsequently expanded into a wider makeup business rather than remaining a single-category launch.

02 / THE BUSINESS IN FOCUS

Demonstration and product development

The official catalogue covers complexion, eyes and lips. Tutorials and demonstrations connect the products with a recognizable approach to makeup, while formulation, packaging and distribution belong to the operating business. The founder's expertise is part of the brand's identity, alongside the practical offering.

03 / THE BUSINESS IN FOCUS

An independent ownership chapter

Huda Beauty announced Kattan's repurchase of TSG Consumer's stake in 2025. The statement presented the business as independently owned again. That development is distinct from the catalogue itself, but it helps explain the founder's continuing relationship with the organization behind the products.

THE REFERENCE DESK