Huda Kattan.

A career change before a cosmetics company

Huda Kattan was born in Oklahoma City and grew up in the United States in a family with Iraqi roots. Her early professional path included business studies and work outside cosmetics before makeup became the centre of her career.

A move to Dubai formed an important part of that development. She also trained in makeup in Los Angeles, bringing a practical service profession into the story before becoming widely recognized as a beauty creator. The company emerged after that combination of work and publishing.

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Teaching techniques in public

Kattan began publishing beauty material under the Huda Beauty name in 2010. Tutorials and advice gave an audience a way to encounter her judgment as a makeup artist. The relationship grew around how products were used, rather than around a product catalogue alone.

That background remains visible in the brand's official presentation. It identifies her as a trained makeup artist and treats techniques and self-expression as part of its identity. Publishing created an ongoing conversation with people who would later encounter the cosmetics line.

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From recommending products to creating them

The Huda Beauty cosmetics business launched in 2013, beginning with false eyelashes. The move changed Kattan's role from using and discussing products to participating in the development of a branded offering.

A cosmetics business introduces responsibilities beyond creating a tutorial. Products need formulation, packaging, manufacturing and retail availability. Kattan's professional experience and audience supplied context for the brand, while the company had to build the operation around the items it sold.

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A brand with a continuing point of view

Huda Beauty expanded into a broader makeup range, including complexion, eye and lip products. The brand's visual identity and Kattan's public presence give these different categories a common setting.

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Ownership becomes part of the story

In 2025, Huda Beauty announced that Kattan had bought back the stake previously held by TSG Consumer. The company's statement described a return to full independent ownership, making the ownership structure an explicit part of its public development.

That announcement belongs to the business's history alongside product launches. It shows that Kattan's entrepreneurial role concerns decisions about the organization as well as the public-facing work of a beauty creator. The two activities intersect, but they are not identical.

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The artist and the operating business

Kattan's public career brings together makeup artistry, digital publishing and company building. Her name is embedded in the brand, yet the company has a catalogue and operating responsibilities beyond any one appearance or tutorial.

Sources [1] [2] [3] [4]