Most Valuable Promotions.

A combat-sports promotion co-founded by Jake Paul and Nakisa Bidarian, developing boxing talent and producing live events and their surrounding media.

A name. An offer. A business taking shape.

Explore the business

AN INDEPENDENT COMPANY PORTRAITBy Made of Ambition

OFFICIAL WEBSITE

Visit Most Valuable Promotions

PEOPLE IN THIS STORY

Jake Paul

EXPLORE THE FIELD

Media & Marketing / Digital Business

WHAT THE BUSINESS OFFERS

The work behind
the name.

Live boxing events
The promotion and organization of fight nights with venue, talent and distribution partners.
Fighter development
Commercial and promotional support for athletes associated with the company.
Event storytelling
Interviews, announcements and digital material that introduce fighters and build interest around events.

01 / THE BUSINESS IN FOCUS

A promotion founded in 2021

Jake Paul and Nakisa Bidarian established Most Valuable Promotions in 2021. The official company account describes a fighter-focused business working across events and talent partnerships. Its subject is the organization of combat sports, rather than a creator merchandise line.

02 / THE BUSINESS IN FOCUS

The work surrounding a fight

A promotion connects participants, venues, production and distribution. MVP's public materials place live events alongside the development of athlete brands and digital storytelling. Those activities give audiences a way to discover fighters and follow them between contests.

03 / THE BUSINESS IN FOCUS

A business larger than one athlete

Paul is both a co-founder and a boxer, but MVP's stated remit includes other talent and events. The distinction matters: the business develops its own relationships and programme of activity, while the individual founder has a separate competitive record. This portrait follows that operating business.

THE REFERENCE DESK