Unwell.

A media and lifestyle business co-founded by Alex Cooper and Matt Kaplan, combining a roster of podcasts with events, merchandise and other brand experiences.

A name. An offer. A business taking shape.

Explore the business

AN INDEPENDENT COMPANY PORTRAITBy Made of Ambition

OFFICIAL WEBSITE

Visit Unwell

PEOPLE IN THIS STORY

Alex Cooper

EXPLORE THE FIELD

Media & Marketing / Digital Business

WHAT THE BUSINESS OFFERS

The work behind
the name.

Podcast programming
A collection of shows with distinct hosts and recurring audio and video formats.
Talent and production
The development and presentation of programmes within a shared network identity.
Events and lifestyle products
Audience experiences and branded products extending the business beyond individual episodes.

01 / THE BUSINESS IN FOCUS

A shared identity for several voices

Unwell grew from Alex Cooper's wider media ambitions alongside Matt Kaplan. Its official website presents multiple programmes under one brand. The network is broader than Call Her Daddy, even though Cooper's hosting career is an important part of its origin.

02 / THE BUSINESS IN FOCUS

Programming as a continuing offering

The roster gives audiences several recurring shows to follow. Individual hosts and programme identities sit within the network's broader presentation. Production, distribution and commercial partnerships are the work behind keeping those programmes available and recognizable.

03 / THE BUSINESS IN FOCUS

Beyond the episode

The brand describes itself as both media and lifestyle, with public activity around events and merchandise. These extensions give listeners and viewers additional ways to encounter its identity. They remain separate offerings, connected by the brand rather than by an assumption that every programme has the same subject or audience.

THE REFERENCE DESK